Empowering Moms to Thrive Against All Odds
At METTLE FACTOR [MF], we recognize the extraordinary power and resilience of mothers. Our mission is to empower mothers to harness their inner strength, face challenges head-on, and thrive. Through our innovative programs, resources, and community support, we provide the tools and inspiration necessary to build enduring fortitude and unwavering grit. Our goal is to help you lead your family with confidence, steering clear from the chaos of this world.
Transform daily CHALLENGES into moments of GROWTH - SETBACKS into COMEBACKS - and DREAMS into REALITY.
About Jen
She's the friend you admire—and at times, envy—because she compels you to rise above the ordinary. A true visionary, Jen consistently stays a decade ahead, thoughtfully charting the path forward. And when [ if ] you're ready to lead your family down this road, you'll find that she has not only laid the groundwork, but is also eager to guide you through it.
Leading by example, Jen is always honest and unfiltered. Throughout her journey, she openly shares both her challenges and triumphs, guiding others with her authentic experiences as she continues to learn [ + grow] herself.
Hey there, let’s skip the fluff—
I’m Jen—a faith-fueled mother, truth-seeker, and unapologetic firestarter. I built METTLE FACTOR to be more than a brand—it’s a movement. A rebellion against mediocrity, manipulation, and man-made limits. We're raising Originals, rejecting average, and resetting genetic blueprints—one rooted decision at a time.
At the core of everything I do is a conviction: God didn’t create you flawed. You were designed in His image—powerful, regenerative, and capable of living a long, vibrant life. (Genesis 6:3 backs me up—and so does the Hayflick Limit, if you’re into the science.)
Through my brands, I give you what the modern system won't:
- DYRT Superfoods – Rooted in the earth, backed by science—this is nature's formula for restoring what modern life strips away.
- METTLE Plate – Simple, uncorrupted nutrition that honors God’s design for our bodies
- METTLE Motherhood – A safe haven for mamas choosing to raise kids on purpose, not autopilot
- Originals by METTLE – A school that equips the next generation to question everything and follow God's voice
- METTLE Faith – Bold spiritual reminders that it’s time to walk in authority, not fear
- METTLE Holdings – A foundation for legacy living, building family stewardship that outlasts us
I’m not here to coddle you. I’m here to equip you—with humor, honesty, and real solutions. From kid-approved swaps and poop jokes to gut science and God’s blueprint for healing—this is the place where discernment meets data, and conviction meets creativity.
Some call me crazy.
Some call me a conspiracy theorist.
I just call it discernment.
This is your place if you're the mom who speaks the truth even when it’s unpopular…
If you're the dad quietly ditching McDonald’s because your kid said, “Mom says that has poison”…
If you're the family ready to step out of survival and into your God-given potential...
You weren’t made to fit in.
You were made to fortify your METTLE.
Welcome home,
Jennifer Bennett
Founder | METTLE FACTOR
Forging families of grit + truth in a world gone soft.
MY Beliefs
The world needs YOU to fortify your METTLE.
don't get pushed out of your home
Mothers should be home with their babies
Balancing motherhood and entrepreneurship is perhaps the biggest conflict I have faced so far in my life. Our society often prioritizes career advancement over family well-being, creating a difficult environment for mothers to thrive. Recognizing the economic realities that compel both parents to work, I have spent the last eight years exploring various industries, technologies, and services. My goal has been to discover ways to succeed professionally without compromising our children's upbringing.